The Growth Consultancy Perspectives.

Ideas and viewpoints for ambitious leaders.

James Porteous-Butler James Porteous-Butler

Sales Enablement 101.

5 key points B2B organisations need to consider when planning their sales enablement strategy.

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James Porteous-Butler James Porteous-Butler

The all-important first sales hire. Rockstars need not apply.

Hiring salespeople is hard. The process is fraught with potential stumbling blocks. 

The following few points will help you avoid some of the pitfalls and put you on the right track to hiring the ideal candidate for your next phase of growth.

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James Porteous-Butler James Porteous-Butler

What is Trust and Why is it So Important in New Business?

New business development has changed tremendously over the last decade. Decision-makers have more information at their disposal than ever before. It is no longer the job of the salesperson to act as the main source of information.

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James Porteous-Butler James Porteous-Butler

David vs. Goliath: A Rallying Cry for Independent Agencies.

There are things the big networks and consulting firms are good at but there are other areas where they are less competent.

For independent agencies, these weaknesses present opportunities. Chances to differentiate and reaffirm their value, which, if anything, is more in demand than ever.

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James Porteous-Butler James Porteous-Butler

How Agencies Can Break the Cycle of Groundhog Day.

For too long agencies have been in their own version of Groundhog Day. Stuck in a rut of outmoded new business practices: doing the same thing simply because that’s always what’s been done.

It’s time for change.

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James Porteous-Butler James Porteous-Butler

An Analysis of The Drum's Top 100 Independent Agencies 2018.

There’s no denying the agency marketplace is crowded. True differentiation can be a challenge and inevitably, the way in which agencies end up describing their services can lack variety.

But how do the top 100 independent agencies in the UK measure up?

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