The term artificial intelligence (AI) is becoming commonplace in marketing circles. It's a buzzword thrown around willy-nilly.
What if your business had something truly groundbreaking to shout about?
Is it possible to distance yourself from the noise?
All relationships require work to be successful and long-lasting. It’s the same for those between agencies and their clients.
However, if the relationship becomes too comfortable, it could be a symptom of a wider, more worrying issue.
There are things the big networks and consulting firms are good at but there are other areas where they are less competent.
For independent agencies, these weaknesses present opportunities. Chances to differentiate and reaffirm their value, which, if anything, is more in demand than ever.