The Growth Consultancy helps independent creative agencies transform new business performance.
Our clients are united by their ambition to move onto their next phase of growth.
First, we identify the existing barriers to new business success. We use these insights to establish a new way forward.
To ensure successful change, we work with our clients to develop the tools, processes and positioning to successfully implement the new plan.
We have developed our processes for over a decade and have experience in every creative discipline.
The Growth Consultancy is led by James Porteous-Butler. James has been helping agencies attract and win more clients for over 15 years.
A compelling positioning is central to the success of any agency. It transcends new business and is typically the starting point of our client engagements. Our unique approach identifies the point at which your client's needs and your agency's capabilities intersect.
Location. Your office and remotely.
Duration. 4 weeks with 3 on-site workshops over this period.
Outcome. Positioning presentation, elevator pitch, messaging matrix, and implementation guidelines.
Co-Creation Workshops
Ideal Customer Mapping
Competitor & Market Analysis
Capabilities Audit
Message Development
We define new business development strategies that improve and accelerate performance. To ensure successful change, we work with our clients to develop the tools, processes, and positioning to successfully implement the new plan.
Location. Your office and remotely.
Duration. Varies greatly. Anywhere from 2 days up to 2 months depending on the issue that needs resolving.
Outcome. New business strategy document with clear recommendations and implementation guidelines.
Target Setting and Forecasting
Target Market Definition & Positioning
New Business Process
Marketing & Lead Generation
Tools & Technology e.g. CRM
Personnel, Incentives & Compensation
For a carefully selected handful of agencies, James has become a consultant new business development director. His role is to formulate and drive through a business development plan and offer ongoing insight and advice to support business growth.
Location. Your office and/or remotely.
Duration. Ongoing. Typically 12-18 months +
Outcome. Untapped insight and advice. An agreed contribution to your agency’s annual revenue target.
Full Strategic Review
Marketing & Lead Generation
Guidance on Pitches, Presentations & Proposals
Networking & Events
Identifying New Revenues Streams
International & New Sector Expansion
“TGC developed our new business strategy, helping us re-define our position, collateral and all round approach. I personally received invaluable one on one training in presenting and selling, which I now implement on a daily basis. James is diligent, very thorough and will continue to be our go to as we develop Knock Knock’s new business offering in the future.”
“The work James did with us directly resulted in a number of new client wins with high profile brands. He brought a fresh perspective to our new business strategy and helped us shape a compelling proposition, allowing us to differentiate in a competitive market.”
“TGC have offered invaluable commercial advice and support as we establish ourselves in the UK. We will continue to look to them for new business guidance and coaching as our team grows.”