There are things the big networks and consulting firms are good at but there are other areas where they are less competent.
For independent agencies, these weaknesses present opportunities. Chances to differentiate and reaffirm their value, which, if anything, is more in demand than ever.
All relationships require work to be successful and long-lasting. It’s the same for those between agencies and their clients.
However, if the relationship becomes too comfortable, it could be a symptom of a wider, more worrying issue.
CEOs in every industry are using social media to raise the profile of their businesses, help communicate with customers and build trust.
Should agency leaders join the conversation?
The term artificial intelligence (AI) is becoming commonplace in marketing circles. It's a buzzword thrown around willy-nilly.
What if your business had something truly groundbreaking to shout about?
Is it possible to distance yourself from the noise?
For too long agencies have been in their own version of Groundhog Day. Stuck in a rut of outmoded new business practices: doing the same thing simply because that’s always what’s been done.
It’s time for change.
There’s no denying the agency marketplace is crowded. True differentiation can be a challenge and inevitably, the way in which agencies end up describing their services can lack variety.
But how do the top 100 independent agencies in the UK measure up?
A compelling value proposition has always been of central importance to the success of an agency. Explore the most common mistakes made in value proposition development and learn how to avoid them.
Overly focusing on your competitors can be a distraction. Your customers are the only people who truly matter.
Deeper knowledge of your audience means better products, more compelling value propositions and content people want to engage with.
Delve into the considerations and options for agencies wanting to incorporate content into their new business strategy.
Hiring sales people is hard. The process is fraught with potential stumbling blocks.
The following few points will help you avoid some of the pitfalls and put you on the right track to hiring the ideal candidate for your next phase of growth.
Explore how sight, hearing, body language and intuition can help you win new business. Tuning into these senses will improve your ability to understand your client and their business challenges. The result: deeper relationships and more satisfied clients.
The art of conversational presenting. See new business meetings as conversations. Listen, react and avoid being overly reliant on presentations.
Trust is the cornerstone of any relationship. The breakdown of which can spell the end of friendships, marriages and business partnerships.
New business development has changed tremendously over the last decade. Decision makers have more information at their disposal than ever before. It is no longer the job of the sales person to act as the main source of information.