Helping SaaS Technical Founders Struggling to Build Scalable Sales

This is where sales strategy meets existential risk — the transition from founder-led sales to a repeatable, scalable revenue engine.

Most fail here.

James Porteous-Butler’s experience is ideally suited to solving this exact pain.

What do our typical clients look like?

We understand your pain points.

  • Technical founders without sales leadership

  • Hiring reps who fail to deliver

  • Unclear Ideal Customer Profile

  • Chaotic or founder-led sales motion

  • 10–75 employees. Lean teams, fast-moving, high pressure.

  • Post-seed to Series A/B — must prove repeatable revenue to justify next raise.

  • £500k–£5M ARR, but inconsistent or overly reliant on founder(s).

You’ve built something customers love, but now you’re stuck doing all the selling, and your first sales hire didn’t work out.

We help technical founders and early-stage SaaS leaders replace founder-led sales with a scalable GTM system, so you can:

  • Clarify your ideal customer profile, positioning, and messaging

  • Build a repeatable sales process that works without you

  • Hire and ramp the right commercial team at the right time

We’re not just advisors. We embed, build, and activate the systems your business needs to scale - fast, without the fluff.

“James is exceptional to work with. He came into WeTransfer and was able to really quickly understand the business, our requirements and key stakeholders in order to solve critical problems. He is autonomous, a great thinker, and is able to manage complex projects, always thinking outside the box for solutions. As well as this, he is a great person to work with, with an extremely positive attitude. I would work with James again in a heartbeat!”

Irina Dima, VP Strategy & GTM at WeTransfer

What We Offer & Why It Matters

GTM Strategy + Execution

You don’t just get a deck — you get a system that drives revenue.

Founder Empathy

We know the grind. We’ve scaled B2B sales from the ground up, not just consulted on it.

Rapid Activation (60–90 Days)

Early wins that buy you time, build confidence, and fuel growth.

Interim Leadership Without Full-Time Risk

You get senior sales thinking without adding headcount.

Designed for Tech Founders

We translate product brilliance into clear commercial narratives.

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