In an early stage startup the founders make the best business developers.
Then comes a tricky period. Your MVP is complete and there is some seed or early series-A funding in the bank.
You’re looking for validation from the market and ideally some early revenue. You just can’t commit to your first commercial hire yet.
The Growth Consultancy is here to help.
- Our clients get access to senior business development expertise without having to commit to a large monthly salary.
- We’ve developed value propositions for over 50 businesses. A similar number of organisations engaged us to develop commercial plans and implement sales processes.
- We work quickly to understand your company’s offer, build a compelling narrative and create a pitch.
- Combining process and technology we start engaging your market fast.
- Early revenue is key but equally important we also gather valuable market feedback. We feed this insight into the evolving value proposition.
A compelling proposition is central to the success of any business. It transcends sales and is typically the starting point of our client engagements. Our unique approach helps you identify and then articulate the point at which your client's needs and your business’s capabilities intersect.
Location. Your office and remotely.
Duration. 4 weeks with 3 on-site workshops over this period.
Outcome. Proposition presentation, elevator pitch, messaging matrix and implementation advice.
Co-Creation Workshops
Ideal Customer Mapping
Competitor & Market Analysis
Capabilities Audit
Message Development
We define business development strategies that improve and accelerate performance. To ensure successful change, we work with our clients to develop the tools, processes and proposition to successfully make the new plan a reality.
Location. Your office and remotely.
Duration. Varies greatly. Anywhere from 2 days up to 3 months depending on the issue that needs solving.
Output. Sales strategy document with clear recommendations and implementation guidelines.
Target Setting and Forecasting
Target Market Definition & Positioning
New Business Process
Pricing
Marketing & Lead Generation
Tools & Technology e.g. CRM
Personnel, Incentives & Compensation
For a carefully selected handful of businesses, James has become a consultant business development director. His role is to formulate and drive through a business development plan and offer ongoing insight and advice to support business growth.
Location. Your office and/or remotely.
Duration. Ongoing. Typically 12-18 months +
Output. Untapped insight and advice. An agreed contribution to your business’ annual revenue target.
Full Strategic Review
Marketing & Lead Generation
Guidance on Pricing
Networking & Events
Identifying New Revenues Streams
International and New Sector Expansion
“The work James did with us directly resulted in a number of new client wins with high profile brands. He brought a fresh perspective to our sales strategy and helped us shape a compelling value proposition, allowing us to differentiate in a competitive market.”
“James has been involved with the development of the Kathaa brand since its inception. He has helped shape our value proposition and been on hand for commercial guidance as we navigate the early phases of growth. ”
“TGC developed our sales strategy, helping us re-define our value proposition, marketing collateral and all round approach. I personally received invaluable one on one training in presenting and selling, which I now implement on a daily basis. James is diligent, very thorough and will continue to be our go to as we develop Knock Knockās sales process in the future.”